Transmedia Suicide

Suicide squad was one of the most anticipated movies of 2016 but sadly came as a massive disappointment to audiences for the production and content quality. Lucky for the movie studio it wasn’t the movie that made the revenue. It was the merchandise that accompanied it. Even though the movie wasn’t a success, some of the specific characters were. Harley Quin and the joker, for example, caught on massively, with Harley Quin merch selling out weeks before the movie was even released. _downloadfiles_wallpapers_1920_1200_margot_robbie_harley_quinn_suicide_squad_17224.jpgRecently when I was in a gaming store I had an employee tell me that ” we sell more Harley Quin and the joker products then all of the other merchandise combined” which is astounding considering the failure that the movie was.Screen Shot 2017-05-17 at 11.42.40 PM.png

This is a perfect example to show how important transmedia storytelling is in terms of a marketing perspective for different companies. When you take a multi-platform approach when releasing your content or product it ensures you have multiple mediums promoting each other simultaneously. Simply put, if you release a movie that’s rated M (mature audiences) and therefore isn’t suitable for younger audiences, but your company also releases plush toys, you will still receive an income from the younger market. Deadpool, for example, isn’t appropriate for younger audiences but most of the merchandise is:Screen Shot 2017-05-17 at 11.37.46 PM.png

Screen Shot 2017-05-17 at 11.44.40 PM.png

Transmedia developed due to the consistent technological advancements in all mediums. For example, the different mediums you can provide the same content could be:

  • Gaming
  • merchandise (jewelry, clothing, board games etc.)
  • magazines
  • online games
  • cosplay groups
  • tv shows
  • music

This results in a fail-safe future for all content producing companies, if one form isn’t successful as it was intended (suicide squad) you have all other platforms to fall back upon to ensure you don’t go bankrupt due to one creative mistake, and in turn saving your business.Screen Shot 2017-05-17 at 11.45.23 PM.png GIPHY


2 thoughts on “Transmedia Suicide

  1. Hey Serena, i loved the way you used Suicide Squad to talk about this topic as most people will be able to understand it and relate to how disappointing it really was… I think its funny how the characters of this movie did better than the movie like you said. It shows how its not only just about the original product, but of all the surrounding paraphernalia and other pieces to this that really make up the whole story. If you are interested in not only reading about the better superheros, but more about this topic, this link clearly explains more in depth about marvel and the implementation of Transmedia Storytelling through that.

    Liked by 1 person

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