Social media was developed for connection, it allows people to share information through creation. Which is precisely why celebrities use social media to connect with their audiences. This simple insight into their desired lives makes people believe they have gained a once unattainable connection to their favorite celebrity. Take twitter for example, you see common celebrities “reveal what appears to be personal information to create a sense of intimacy between participant and follower, publicly acknowledge fans, and use language and cultural references to create affiliations with followers.”
Celebrity practice is changing. celebrities are coming from new forms of media and are being developed and presented in new ways.
For example: here is the comparison of a long time actress and up and coming YouTubers/ social media celebrities.
But still we class Cameron Diaz as being ‘more famous’, could this be because of the more ‘untouchable’ mask she puts up between herself and her fans?
Or could it be the technological change in networking? “Networked media is changing celebrity culture, the ways that people relate to celebrity images, how celebrities are produced, and how celebrity is practiced. Gossip websites, fan sites, and blogs provide a plethora of new locations for the circulation and creation of celebrity, moving between user-generated content and the mainstream media. The fragmented media landscape has created a shift in traditional understanding of ‘celebrity management’ from a highly controlled and regulated institutional model to one in which performers and personalities actively address and interact with fans”- Alice Marwick and Danah Boyd
For more reading and understanding on changing celebrity practices and how we analysis those connections, check out: