‘ErrorMedia’ will be Australian content produced as a collaboration between Instagram and Youtube, attempting to reframe the current perspective and limitations of the car community.
I’ll be focusing on addressing the negative perspective of females. By including my own image in posts showing skill and class, it should automatically change viewers perspectives, without directly attacking preconceived perceptions. Showing evidence that a female presence in the car industry isn’t to only be viewed as an accessory or illegitimate.
My content should provide a chain-link for existing producers to access markets they struggle to reach, in turn raising the ceiling of audiences for car content. This will be achieved by generating posts that access markets separate from the car community and bringing them in from side angles, while simultaneously addressing niche car markets within the mass car market, unlimiting my current following base and opening it up to more business and marketing opportunities.