Seeing through the Persona

  Social media was developed for connection, it allows people to share information through creation. Which is precisely why celebrities use social media to connect with their audiences. This simple insight into their desired lives makes people believe they have gained a once unattainable connection to their favorite celebrity. Take twitter for example, you see … Continue reading Seeing through the Persona

Is Closed Source becoming a Ghost?

  User empowerment has become a common point of topic when talking about content production and control. And in turn with the rise of audience participation has come about the discussion of open and closed source technology. Open source is software available for the general public to use and modify from its original design free of … Continue reading Is Closed Source becoming a Ghost?

Originality is Dead

After years of continual updates and campaigns for the ethical and legal implications of intellectual property and copyright issues, the system has veered away from its original purpose. Commonly our deep-rooted commitments to promoting free speech and creativity/ innovation seem to disappear as soon as someone mentions that it could be 'infringement' or 'copyrighted'. Meaning that … Continue reading Originality is Dead


Meme's, whether you like it or not, are constantly involved in our online and offline lives. It seem's that overnight memes have become one of the most powerful and widespread sources of communication that we currently have. Generally, Meme's have a connection to our everyday lives. They can be funny, relatable or contain a … Continue reading MEME

Empowered audiences

The role of the audience in their interaction with digital media platforms and content has dramatically changed during the last couple of years.User empowerment is continuously growing and many media platforms have become dependent on it. Previously content was created by producers who concentrated the media market. Most were seen as credible sources and the … Continue reading Empowered audiences

The Medium Is the Message Pt.2

The lack of linearity between two related qualities such as input and output, is defined as non- linearity. Simplified it’s basically a way to explain how you work the internet, nothing works in an organized sequence, any one place can lead everyone to an entirely different one based on the person’s preferences. For example, you … Continue reading The Medium Is the Message Pt.2

The Medium Is the Message Pt.1

The way each media communicates with their audience is crucial.The information they convey to audiences can be unintentionally or intentionally changed by the way its presented, and in turn how each audience perceives it.  This can be known as'The medium is the message'.For example, say your having a conversation with a friend about a topic, … Continue reading The Medium Is the Message Pt.1