The role of the audience in their interaction with digital media platforms and content has dramatically changed during the last couple of years.User empowerment is continuously growing and many media platforms have become dependent on it. Previously content was created by producers who concentrated the media market. Most were seen as credible sources and the … Continue reading Empowered audiences
The media is controlled by many individuals over a wide variety of platforms. Things such as the news, Facebook, twitter, Instagram etc are all different platforms which we as individuals use to interact with the people around us as well as being how companies connect with us through the internet. In an ever growing world of … Continue reading Does it Matter?
The lack of linearity between two related qualities such as input and output, is defined as non- linearity. Simplified it’s basically a way to explain how you work the internet, nothing works in an organized sequence, any one place can lead everyone to an entirely different one based on the person’s preferences. For example, you … Continue reading The Medium Is the Message Pt.2
Media and the way audiences use it have dramatically changed. We have evolved from a passive audience to an active audience with a constant flow of critical thinking. For example, families used to congregate at the end of the day to have dinner and watch tv, which was mostly a passive exercise, even though you could interact … Continue reading Changing Media
Images can be some of the most influential things we see on this media in the 21st century. Rather then reading about something and our ideologies deciphering how we interpret what we have read, we are given an image thats showing us what it wants us to see. But each individuals personality can also effect … Continue reading Interpretations
The way each media communicates with their audience is crucial.The information they convey to audiences can be unintentionally or intentionally changed by the way its presented, and in turn how each audience perceives it. This can be known as'The medium is the message'.For example, say your having a conversation with a friend about a topic, … Continue reading The Medium Is the Message Pt.1